GTA 6 Brings Weazel News Into the Real World With Viral Marketing

Rockstar's fictional news network is generating real-world buzz

Comment

The interesting part isn't just the branding. I want to know how much of Vice City's media ecosystem we can actually interact with.

If websites, news broadcasts and social feeds all reference events in the game, exploration could get a lot more rewarding.

Rockstar understands that the funniest part of GTA's world is how seriously its completely ridiculous media takes itself. Weazel News returning is a great sign.

The real challenge is writing stories for GTA VI that feel even crazier than what we've already seen in GTA V.

Imagine pulling off a huge robbery and hearing the morning news completely butcher the story while you're driving away.